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Omar Serroukh of Fez

Focus on business: Fez, 71 Golborne Road

Originally from Morocco, Omar Serroukh has lived in London since 1986 and he’s been running his shop Fez, at 71 Golborne Road, for the last ten years.

The shop itself is almost like a museum of Moroccan artefacts. His stock is amazing; you can get leather slippers, carpets, ceramics, glassware, leather goods, pouffes, tagines (cooking pots), lanterns and fabrics. When you walk in you could easily be in a shop in Marrakech or any Moroccan city.

It’s the kind of independent business with a unique stock that is becoming all too rare on many of London’s high streets. And it’s part of the reason that some people are starting to call Golborne Road ‘Little Morocco’.

Omar himself imports all of the goods directly from Morocco – he makes two or three trips back there each year.

“I still have family there,” Omar says, “so I can combine business with a chance to see them.”

“I was lucky to find this spot on Golborne Road – it is perfect for my business and it’s just around the corner from my home. I can even go home for lunch!”

“Business here has its up and downs – I’d certainly like to see more customers on weekdays which can be quiet along Golborne Road. But weekends are my busy time – we get people from all over London coming here and tourists from all around the world.”

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